Laurène STURM

Emotions Drive Business. Technology Scales Them. People Deliver Them.

With 15 years of experience at the intersection of Luxury Strategy, Guest Experience, and Deep Tech, I help organizations create seamless, high-touch journeys that feel human but run on smart, scalable systems. My unique value? Translating complex business goals into emotional realities, powered by digital innovation and AI tools, and delivered by empowered teams.

I specialize in sectors where the user experience is critical: Luxury, Retail, Hospitality, Health, and Tech. I orchestrate 360° ecosystems and innovative experiences for iconic houses like Boucheron, Chopard, Pierre Hardy, Longchamp, L'Oréal, Accor, and more.

Experience & Innovation: From reimagining the guest flow of a 2-Michelin-star restaurant to launching immersive concepts from scratch
(Jayu, 14/20 Gault&Millau).
Digital & AI: Leading digital transformations and facilitating strategic AI workshops to identify high-impact use cases.
My focus: implementing AI where it truly serves the business and employees, ensuring technology amplifies human potential
Leadership & Mentoring: Scaling high-performance creative teams, fostering cultures of psychological safety, rapid iteration, and excellence.
Thought Leadership: Keynote speaker at Grandes Tables du Monde 2024 ('Make Your Guest Cry') on mastering emotional peaks in hospitality.
My obsession: Operational Excellence fueled by Emotion. My goal: To create efficient, responsible, and genuinely human experiences. No fluff, just tangible impact.